Advertising was once the preferred and best strategy to build a brand. Coca-Cola, Tide, Maytag and dozens of others rose to brand stardom during a time in which our society naively trusted advertising. But times have changed. Today, Uncle Miltie and the men that wore the Texaco star are gone, and building a brand name requires far more weapons in your marketing arsenal.

Remember New Coke? How about Crystal Pepsi or Xerox computers? These brand failures illustrate how the lack of proper positioning and brand strategy can bring disaster, despite a multi-million dollar marketing budget. If your product or service is not properly positioned to reflect its own unique attributes as well as being positioned correctly in the market as a whole, no amount of advertising dollars will guarantee your success.

The simple truth is that consumers are hit with more than 5,000 marketing messages every day, and branding is the only way to cut through the advertising clutter. Meng & Company works everyday with clients, creating unique marketing strategies which build products and services into bona fide brands. We can do it for you too.